Jennifer’s background is in womens clothing, where she has designed for over 10 years.
Upon having her son and always having the urge to start a business,
she decided to start a line of clothing for boys.
For her, there was a need for a special type of clothing for boys that she could not find for her son.
So she created this collection with him in mind.

Fall 2007 was our first collection, which sold to many stores in the U.S . as well as abroad.

Ferd is a modern take on the classic & simple.
Our philosophy and point of view is to create simple clothing, paying close attention to the details and the quality
of our garments. We use only high quality fabrics, generally of natural fibers like cottons & wools, mostly out of Europe.
Our key ingredient is to mix patterns and textures to create beautiful clothes that have a distinctive look.
We specialize in boys, but at the urging of friends and family decided to add girls starting in fall of 2008.
Our girls line is an extension of our boys line, using all the same fabrics but with different silhouettes.
Both the boys and girls line are available from 6 months to 6 years.

If you are wondering how the name “ferd” came about, it was a childhood one given to Jennifer by her family;
small, interesting & unique, like the children we dress.

we hope that you will enjoy dressing your children as much as we do dressing ours!!